Indie Fragrance Model Highlight: Sammarco

Every week in Indie Fragrance Model Highlight, we query totally different manufacturers to search out out extra about their model and the individuals behind it. This time we query Giovanni Sammarco from Sammarco.

About You​

Inform us who you might be?

My title is Giovanni Sammarco, i’m Italian and I’ve determined 10 years in the past to maneuver to Switzerland and begin making perfumes. Earlier than coming to Switzerland I acquired a Ph.D in Civil Legislation in Italy. I’m an avid e-book collector, between the bibliophile and the bibliomaniac and I’m, in a sure sense, a really conventional particular person, very skeptical regarding know-how and the fixed want for the brand new.

How did you get into the fragrance business?

Completely by probability, throughout my PhD years. I’d have by no means imagined to finish up making perfumes. I don’t have any story of myself smelling perfumes in childhood or remembering being fascinated by perfumes of my grandmother.

What was the primary fragrance you ever bought?

I obtained as a present from an uncle, after I was nonetheless at college, the Guerlain Vetiver, however I have to say I by no means put on perfumes.

What’s your favorite meal?

Filet with porcini.

The place is your favorite place?

In Switzerland: Appenzell. Outdoors Switzerland: Liechtenstein

Do you’ve an fascinating occasion trick or any hidden abilities?

I can cook dinner and bake fairly properly and i’ve some secret recipes.

Who would play you in a movie of your life?

Christian De Sica

About your Model​

Describe your model in a single sentence.

Artisanal swiss made perfumes with unusual names.

The place does the title of your model come from?

It’s my surname

Who’re your perfumes for?

They’re for everybody who likes good perfumes, conventional and fashionable on the identical time and enjoys to attempt one thing totally different and really fastidiously handcrafted.

Inform us about your newest fragrance.

I’ll inform about my subsequent fragrance. It’s prepared since virtually two years however not but launched. I nonetheless don’t know when it is going to be able to launch. I’ve constructed it round iris, an ingredient I’ve at all times beloved. It’s a very powdery iris, with creamy elements and woody notes mixed with a little bit of fruitiness. The title will in all probability come from Norse Mythology. For me discovering a reputation is at all times probably the most difficult a part of the creation.


If somebody wished to attempt your fragrances, which one would you suggest they fight first and why?

Naias, it has some distinctive spirit, and it consists of all of the elements of my model philosophy. It has many particular components, typically in traces, and an inside symbology giving it a particular concord. I’ve utilized in Naias an ingredient referred to as Montaverdi in very small traces. And these extraordinarily small traces change all of the perfume. I discover it very fascinating.

What challenges do you wish to overcome on your model?

I wish to discover extra retailers in additional international locations. I imagine it is rather necessary to have the model in shops the place individuals can go and expertise the perfumes and I feel the partnership with the appropriate retailers is extraordinarily necessary for an impartial model like Sammarco.

It is usually necessary to broaden the presence in additional international locations, as it’s turning into more and more troublesome and costly to ship fragrance bottles straight to non-public prospects in lots of international locations and in some it’s virtually unimaginable because of customs rules and harmful items restrictions.

Sadly typically, not working with distributors, is sort of sophisticated to search out new retailers.

What is exclusive about your model?


You’ll be able to be taught extra about Sammarco at the website here.